3 crucial crisis lessons from Blippy’s snafu and flawed response

A how-NOT-to primer in the wake of the startup’s confidential-information breach

The social buying site Blippy is an interesting startup, but it may find its future DOA.

On the same day that it found itself getting major media coverage, it also got hammered by articles on tech websites pointing out that Blippy customers’ credit card numbers were showing up in Google searches. Here are some take-aways from Blippy’s missteps:

Lesson 1: Credibility and trust are everything.

If you run a startup dealing with the sensitive issue of sharing credit-card purchases online and your future depends on persuading people to participate, you must protect credit numbers as though your future depends on it—because it does.