There is a funny juxtaposition between what organizations communicate to the public—namely, their consumers and prospects—and what they say to their employees.
Often, you’ll find that companies give external email a great deal of thought, targeting and control, whereas internal emails are a smorgasbord of information gluttony.
Using email for internal communications should be no different than using it for external marketing purposes, yet communicators often ignore it. How does the saying go? “The cobbler’s kids have no shoes.”
Here are a few things to understand about using email for internal communications:
1. As with everything, internal communications need a purpose.
Believe it or not, just because someone works for you does not mean they’ll open the corporate newsletter every month. Every time you send a form of internal communication, you need to answer the ultimate question: “What’s in it for me?”
Sure, there are office/company-wide announcements that you need to make, such as, “Hey folks! Everyone is getting a bonus this year!” But your employees really only care about these things:
(Not necessarily in that order.)