Social Media 3 Facebook lessons from colleges’ favorite brands Though you might not manage PR and marketing for an organization that supplies sports teams with uniforms or makes delicious sandwiches, consider these takeaways to boost engagement. By Beki Winchel@bekiwekiFeb. 9, 2018 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.