For many brand managers, college students and alumni are coveted consumers they want to woo.
With Facebook’s recent announcement that it will give less favor to brands’ posts, PR and marketing pros are struggling to reach these consumers—but a few collegiate favorites can share insights that can help you succeed on the platform, despite decreased reach.
StudySoup compiled data from Facebook Insights, looking at activity from consumers who “liked” a particular college or university page stacked against other brand pages they followed. Here are three lessons from the organizations that came out on top:
1. Under Armour: Focus on visuals.
Under Armour was the most popular clothing brand, liked by Facebook users connected with 93 colleges and universities across the nation. H&M garnered likes from students and alumni from 50 colleges, followed by Nordstrom, Vineyard Vines and Lilly Pulitzer.