Marketers forecast many trends for 2014. Some trends continue existing ones, and others use new technology. All offer smart marketers the opportunity to get ahead of the competition.
Consider whether these three trends below can help you reach your 2014 marketing goals.
1. Niche social media sites
Snapchat and Vine are two niche social media sites that offer new ways to reach customers. If Snapchat’s recent rejection of Facebook’s $3 billion offer is any indication, 2014 will be the year to get your brand on niche social media sites.
2. Location-based targeting