Last December, Twitter unveiled a new look—and some additional functionality—for brand pages on Twitter. At the time, it was labeled as a clear attempt to compete with Facebook’s enhanced brand pages (which will get another “upgrade” in late February when Timeline is introduced, it seems). Twitter obviously made a big deal of the upgrade. But, how big of a deal is this move for brands? Is it a game-changer, or a mild attempt at appeasing brands and their requests for more content control and branding?
Let’s take a closer look at the changes—and the potential impact for brands.
1. Expanded header area