Trust transforms everything inside an organization.
When people trust each other, they are willing to fight for one another, work more readily toward mutual goals and aren’t afraid to take calculated risks to drive positive change. Externally, the story is no different: Trusted organizations can command a premium for their products and services, attract top talent and enjoy strong customer loyalty.
Like a reputation, trust is difficult to develop and easy to lose. It also takes constant work to maintain, particularly in large enterprises that constantly have to fight to preserve their culture while adding employees.
Senior leaders must foster trust inside an organization, but it’s absolutely crucial that they ensure it cascades through middle management and is felt on the front lines, reaching all the way to customers and clients.
I’ve had the luck and pleasure of working with many skilled, honest and dynamic leaders. Those who are most trusted invariably share certain important habits that sustain existing trust, nurture it in new employees and strengthen company culture.
How do they do it?