Are you reaching all your employees?
Digital newsletters are a great resource for timely communications, highlighting a variety of subjects, people and news from across your organization.
A well-executed newsletter helps bridge silos, create shared pride and boost recognition.
Published monthly, weekly or even daily, newsletters can be easy to create without breaking the bank. Here are three simple tips for producing an engaging and efficient publication.
1. Develop an editorial plan. Establishing reoccurring topics and themes for each issue will take a load off the planning process. Think through your messaging and communication goals, and work each of them into your plan. Allow for flexibility by including a feature story, but include consistent elements such as employee spotlights, a leaders Q&A or wellness and volunteerism updates.
2. Appoint an editorial board. For each issue, gather your established team composed of people from different segments of the organization. With just one organized conference call, you can discuss potential stories and features. By the time the call ends, you should have your identified editorial plan for the upcoming issue, as well as the proper contacts for interviews and other content needs.
3. Keep revisions to a minimum. For the best, most efficient results, collaborate on the front end of the newsletter, not the back end. Once the articles are written and the issue is laid out into the established design, keep the circle of reviewers as tight as possible. Multiple rounds of revisions can undermine your timeline and bloat your budget.
A version of this post first appeared on the Tribe Good Company blog.