How can deleting your account grab a ton of social media attention?
The key is to leave a puzzle that social media users will love to solve.
Blake Lively started an internet furor when she deleted much of her Instagram account, unfollowing everyone except for a handful of accounts named Emily Nelson. She even deleted her celebrity husband Ryan Reynolds, leaving social media sleuths to solve the mystery.
The chosen Emilys, lifted from obscurity, were perplexed:
does anyone want to tell me why Blake Lively followed me and had this as a bio. Goodbye cruel world some hacker is anti-Emily, my time has come 🙂 pic.twitter.com/Yqi5MtYoBW
— emslay (@emilayyy97) May 1, 2018
Some fans were concerned for the actress’s marriage:
If Blake lively and Ryan Reynolds are separated then I am blocking every single guy in my phone and social media bc I will lose faith in “love”
— Erika (@perezerk) May 1, 2018