Social Media 3 lessons from Starbucks’ ‘Unicorn Frappuccino’ The sugar-laden beverage is available for a limited time, and many consumers are running to get one—and share their experiences. By Beki Winchel@bekiwekiApril 21, 2017 SHARE Ragan Insider Premium Content Starbucks is making unicorn (and sugar) lovers’ dreams come true. The coffee chain recently announced a limited time drink called the “Unicorn Frappuccino”: As rare as… a unicorn. The color-changing, flavor-changing #UnicornFrappuccino—here for a limited time at participating stores.🦄✨ pic.twitter.com/TaIQrF8fac — Starbucks Coffee (@Starbucks) April 19, 2017 CBS News reported: To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.