Adopt these principles of direct marketing to better target your messages
Has this ever happened to you: You receive an e-mail at work that obviously was sent to a group distribution list, you start to read it and, after a couple of sentences, you ask yourself: Why was this sent to me?
Or, you visit your corporate news website, click on a story, only to wonder: So, this is news?
One of the most common employee laments is communication overload. Too many messages, too few of any relevance, and too little time to discern between what is important and what is not.
And too often, the blame for this can be aimed squarely at the source, which very often is internal communications. And that’s because many communicators sometimes forget that the employee population comprises many and varied audiences.