3 musts for energizing your subject lines

If one glance at your email starts the recipient snoozing—or, worse, deleting—then you’re probably committing one of these common blunders. Trade those snores for clicks.

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If writing press release headlines were easy, everyone would do it.

It takes effort to get a reader’s attention, pique their curiosity and get them to click your headline to read your press release.

Rather than tell you how to write a press release headline, in this post I want to tell you how not to do it. I’ve made up these examples (didn’t want to embarrass anyone by pointing out their company’s misstep) to fit some bad headline categories I’ve seen.

1. The “Why should I give a darn” headline

If you read many blog posts about marketing, you’ve come across the phrase, “What’s in it for me?” Essentially, the adage goes: Your customers want to know how doing something (clicking, reading, buying) will benefit them.

The same goes for your press release headline. You’ve got to capture people’s attention with it and show them there’s a reason to click it to read more.

What not to write:

Smith Incorporated Receives $1 Billion in First Round Funding

What’s wrong with it:

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