PR 3 PR lessons from Amazon’s battle with The New York Times The e-commerce giant fired back at a Times article more than two months after it was published. Keep these lessons in mind when faced with negative publicity. By Lorrie Delk WalkerOct. 23, 2015 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.