The work on the external side typically gets the lion’s share of attention (and budget dollars), but leaders are realizing the business benefits of compelling internal communication.
Perhaps more than ever, now is a great time to be a corporate communicator. Here are three reasons:
1. Leaders are thinking boldly.
Many leaders seek new, faster solutions to their business needs. More are willing to experiment with new approaches and platforms, which gives communicators a chance to shine. There are boundless opportunities to exert influence, demonstrate leadership and launch messaging initiatives.
Beyond mere storytelling, communication is increasingly a data-driven, results-oriented pursuit. Communicators who skillfully wield data, monitor employee morale and show the worth of their work are in a tremendous position to become invaluable confidants to leaders.
As more leaders recognize the crucial importance of employee engagement and company culture, they are increasingly willing to listen to relevant insight.
2. Employees (and leaders) are more social than ever.