3 reasons why it’s a great time to be a corporate communicator

Now more than ever, leaders are open to fresh approaches and techniques. Meanwhile, the explosion of new platforms offers boundless potential to demonstrate leadership.

Internal communicators are finally getting a more influential seat at the table.

The work on the external side typically gets the lion’s share of attention (and budget dollars), but leaders are realizing the business benefits of compelling internal communication.

Perhaps more than ever, now is a great time to be a corporate communicator. Here are three reasons:

1. Leaders are thinking boldly.

Many leaders seek new, faster solutions to their business needs. More are willing to experiment with new approaches and platforms, which gives communicators a chance to shine. There are boundless opportunities to exert influence, demonstrate leadership and launch messaging initiatives.

Beyond mere storytelling, communication is increasingly a data-driven, results-oriented pursuit. Communicators who skillfully wield data, monitor employee morale and show the worth of their work are in a tremendous position to become invaluable confidants to leaders.

As more leaders recognize the crucial importance of employee engagement and company culture, they are increasingly willing to listen to relevant insight.

2. Employees (and leaders) are more social than ever.

The recent explosion of communication platforms presents a challenge, but it also creates an opportunity. Communicators can take charge by uniting people.

Whether your company communicates via an intranet, Slack, Yammer or Messenger—or perhaps a mishmash of several others—glory awaits those who can get everyone on the same page (or platform.)

Many employees are still hesitant to try anything beyond email, and that’s fine. Communicators can play a key role in identifying which channels work best for certain employees. This can streamline productivity and enhance collaboration.

There’s also an opportunity for communicators to advise colleagues on how to advance the company’s culture via social media. Find your internal ambassadors, and encourage them to use their online voice to extend your reach. Also, coach executives to ensure their messaging is consistent and helpful.

3. Everybody needs communication help.

There’s never a shortage of requests for communication assistance, is there? Of course, communicators are not short-order cooks, but it is good to be in demand.

Getting an onslaught of requests presents a chance for internal communicators to become indispensable strategic partners with people in every department. Communicators are positioned to become go-to advisors, consultants and mentors—in addition to producing compelling messaging.

It’s not an easy job, but it is a great job—and it’s a great time to be doing it.

Kevin Hunt oversees corporate content and channels at General Mills. A version of this post first appeared on LinkedIn.


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