3 skills you need to succeed in social media

Success calls for more than merely understanding the networks. Make sure the next addition to your social media team has these three skills.

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Social networks go in and out of style.

Pinterest is all the rage this year, while Facebook stock is at an all-time low. And there’s a new “must-use” tool that pops up every other week.

Fortunately, none of that really matters. Marketing is not about the tools or technology. In fact, you don’t even have to stay up with the news or “what’s hot right now.”

There are underlying principles you can use on any social network to get more fans, increase engagement, and ultimately drive sales.

The key to unlocking growth and sales

It’s hard to accurately measure sales from social media, but social media can still give you a wealth of insight about your customers.

You can get demographic data and clues about their interests. But more important, you can uncover their underlying emotional triggers. These triggers might get people to like your page, but they’re also the motivations that can get them to buy.

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