Social Media 3 social media horror stories The handling in each case makes the difference between quenching a PR firestorm and fueling it. By Janet FoutsNov. 3, 2011 SHARE Ragan Insider Premium Content To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.