3 strategies for becoming an employer of choice in these uncertain times

Despite the disruption of the coronavirus, employers must take care to show internal investment and strive to become highly reputable to attract top talent.

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If you thought the competition for the best talent in your industry was competitive before, consider how the challenge shifts during a global pandemic.

Every element of the talent acquisition cycle—from the workforce needed to recruit candidates, to safe interviewing processes, to onboarding—it all changes right now. The smartest companies now are taking an inside-out approach, doubling-down on support for their current team and bolstering their employer brands so that their employees can best represent the company to the outside world.

APCO Worldwide recently fielded a national survey of 2,000 U.S. employees to better understand the expectations of the workforce and trends shaping the future of work. The findings are extremely informative and timely.

Overall, 77% of U.S. employees feel that the future of their chosen career is bright, a finding that is particularly true among millennials. But to say that current dynamics of day-to-day work will be the same in five years is simply not accurate.

Though tens of thousands of service industry and manufacturing employees find themselves on the brink of being displaced by the impacts of the coronavirus, the evolution of the nature of work seems much more immediate—and likely feels more drastic—for these individuals.

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