3 tips for success as a one-person communications team

Whether you’re self-taught or extensively schooled in industry practices, flying solo has significant challenges. Try these approaches to avoiding turbulence and landing your messages.

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I am not a PR pro.

I took one public relations class in college.

Until last year, I was the one-person marketing team at a company that designed and built museum exhibits. We were among the first in our industry to jump on the social media bus, and many peers thought we were wasting our time blogging.

In all our efforts, I was self-taught. Some things worked, some things didn’t, and some things could have been done much better.

If my story sounds familiar, I have a few tips to offer:

1. Create content calendars.

This is one of the simplest things you can do.

Determine how many times you want to post each day, then search for that many articles multiplied by the number of days you plan to be active. The articles should be those that your target audience will find interesting, helpful and entertaining.

You can create a spreadsheet—especially helpful if you need approvals—or you can schedule your posts in Hootsuite or Buffer.

Create calendars only for your active social channels. You still must engage with your followers; you can’t simply schedule everything for the week and be done.

2. Repurpose your content.

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