Hashtags have become an integral element of any company’s participation on Twitter. They’ve even started to appear offline on billboards and television commercials.
They’ve been around long enough that most brands are learning how to avoid rookie mistakes and incorporate them regularly into their tweets. But how do you take a hashtag from a word or phrase that trails a pound sign to a social media success story?
These three campaigns were hits for sparking conversation, engaging followers and raising awareness. Here’s why they worked so well.
1. The White House: #40dollars
In the midst of a troubled political climate, President Obama’s administration took to the Internet to start a conversation about taxes.