It’s been almost a year since I started working in social media marketing. Back in the day, I thought my job would mainly be to post on a client’s Facebook page, fill it with pictures and short, funny one-liners to give the brand a voice.
While the posts I made for client pages were short and sometimes flimsy, I realized the process of creating content for social media is difficult. At times I even felt it was more challenging than writing blog posts.
Despite dedicating time and effort, there were still instances when I came up with bad content.
The criteria for good content is primarily based on four factors:
But there are still instances when, even if we get these standards right, we still publish bad content.
Based on lessons I’ve learned from studying new trends and being a social media manager, here’s my take on what makes bad social media content.
1. Your content is too technical.
This is one of the major blunders people make on social media. You shouldn’t post highly technical jargon on your business page.
A significant portion of your audience won’t understand what you’re talking about, unless they’re experts in the topics you posted about.