3 types of video to consider for your internal communications

Case studies, explainers and brand positioning films are worthy investments—so long as the content is compelling and concise.

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Whether during a speech, staff training or project update, every manager fears being met with vacant, bored stares.

Unfortunately, it’s human nature to tune out during a presentation. Prezi’s Science of Attention report states that “50 percent of people cannot recall one point after two days.”

However, the same report notes that using a variety of delivery methods—charts, images, music and video—can boost knowledge retention. Visual content is memorable messaging; video is especially powerful.

Using a variety of video techniques in your internal communications can educate and inspire your people. Visual content stands a much greater chance of resonating and being remembered.

With that in mind, here are three kinds of videos to consider:

Brand positioning pieces

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