How blog, video and Twitter can connect the top brass with employees
The CEO wears multiple hats, one of them being the Chief Communicator. It’s easier for the CEO of a startup with 10-25 employees to walk around the office, shake hands and check-in with his/her team versus the CEO of a larger corporation who has a global workforce spread across different time zones.
The end results are the same in both scenarios: re-energizing employee morale, injecting new blood when the going gets tough and strengthening customer loyalty, but the size of the organization defines how the CEO communicates. The bigger and more dispersed the company workforce, the wider communication gap between CEO and the rest of the company. So how can you as the PR counsel help your top brass? Enter social media. Here are three simple steps to get your CEO started.