“If someone is going to get a tattoo of your brand, you should figure out a way to celebrate them,” says Jessica Gioglio, social media manager for Dunkin’ Donuts.
According to Gioglio, Dunkin’ Donuts’ celebratory strategy was inspired by a Facebook fan who sent in a photo of her Dunkin’ Donuts tattoo.
In her presentation at SocialMedia.org’s BlogWell conference, Gioglio shares how a fan-centric approach has helped Dunkin’ Donuts earn customer loyalty, create fun content and keep the conversation going.
Here are some lessons she shared in her presentation:
Surprise and delight your fans.