3 ways Dunkin’ Donuts celebrates fans on social media

When people show they love your brand, show them some love back. You will turn them into life-long fans-and keep the social media conversations flowing.

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“If someone is going to get a tattoo of your brand, you should figure out a way to celebrate them,” says Jessica Gioglio, social media manager for Dunkin’ Donuts.

According to Gioglio, Dunkin’ Donuts’ celebratory strategy was inspired by a Facebook fan who sent in a photo of her Dunkin’ Donuts tattoo.

In her presentation at SocialMedia.org’s BlogWell conference, Gioglio shares how a fan-centric approach has helped Dunkin’ Donuts earn customer loyalty, create fun content and keep the conversation going.

Here are some lessons she shared in her presentation:

Surprise and delight your fans.

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