3 ways organizations use gamification to engage staff

As Mary Poppins said, ‘In every job that must be done, there is an element of fun.’ If you can find it, employees will work harder and better—and enjoy themselves in the process.

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Fewer than one-third of U.S. workers are engaged at work. Instead of coming to the office bursting with energy, many arrive dreading countless emails and meeting-packed afternoons.

How do organizations reengage employees and increase productivity?

Gamification might be the answer.

Game-based motivation—including competitions, performance rewards and status recognition—not only engages employees, but also makes them more productive. According to an independent survey by Badgeville , gamification increases productivity for 90 percent of workers and, for 86 percent of workers, boosts awareness of co-workers’ goals and tasks.

Survey respondents (500 workers ranging from entry-level employees to top-tier executives) said the top benefits of gamification are:

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