If your business doesn’t have world-class connections, PR can seem like an battle you can’t win.
In this age of content saturation, though it certainly helps to have connections, it’s not all about whom you know. What you know also matters.
In the world of PR, it often seems as if the rich keep on getting richer. After all, it’s relatively easy for a major brand with strong connections to get a feature piece in an industry magazine or set up an interview with a well-known blogger or journalist.
Then there’s your brand. You know your quality is just as good, but you don’t have the brand equity and recognition that your competitors do. How can you possibly compete without catching a major break?
Try these steps:
1. Start with internal reflection.
Before you can focus on various PR techniques, ask: Is your business worthy of press coverage and recognition? What would set your business apart from the competition?