Instagram is about to become much harder for brand managers to use effectively.
The photo-sharing app recently announced that users’ timelines will switch to an algorithmic formula. Instead of featuring posts in reverse chronological order, posts will appear in your feed “based on the likelihood you’ll be interested in the content, your relationship with the person posting, and the timeliness of the post.”
The curated feed will take engagement into heavy consideration when it determines which posts to show in a user’s newsfeed. A post that is receiving interactions on an account whose followers are regularly engaged is more likely to show up at the top of the newsfeed.
A high number of followers will no longer be enough—only a user with a truly engaged following will be receiving many views.
Here are three ways that you can beat Instagram’s new algorithm and bolster your engagement:
1. Interact with users.
Post engagement is paramount to getting love from Instagram’s new algorithm.