Culture is how things get done in an organization. That’s why it’s critically important to get right. More entrepreneurs are realizing this and making great strides in building high-performance cultures. They’re finding it’s easier to manage for the culture you want when most of your employees are in one place.
All the flexibility in today’s business structures poses some unique challenges. What about your dispersed employees working in the field, at home and in satellite offices? How can you keep them engaged?
Not surprisingly, instilling corporate culture in employees outside headquarters requires a blend of high-tech communication and personal interaction.
1. Use technology.
Technology is a convenient way to continuously emphasize culture and corporate vision. Both are crucial to get your entire team on the same page. Technology also is a means to encourage employees to collaborate across distances and organizational boundaries. Video, email, conference calls, instant messaging, collaboration software and other technologies are necessary tools in your arsenal.