I’m sure you’re quite familiar with the basics of creating a professional profile on LinkedIn and connecting with your peers in the industry. If you need a refresher on how to effectively leverage LinkedIn, I recommend glancing through Guy Kawasaki’s “10 Ways to Use LinkedIn.”
But if you could just do three things on LinkedIn to further your B2B marketing, I recommend doing these to expand your reach:
1. Share. Your LinkedIn homepage features the “share” functionality just like the Facebook status bar. By using this feature, you can share a hot industry topic that’s on everyone’s mind, share your company’s latest announcement or simply post a question pertaining to your market to get instant feedback. This share feature helps you to stay fresh in the minds of your key stakeholders, who I bet are on LinkedIn. What’s even better is that you can cross-promote your LinkedIn updates on Facebook and Twitter and vice versa.