When engaging with consumers online, do you ever feel like you’re talking to a wall?
If your social media posts fail to get “likes,” comments, shares and retweets—you probably are.
Don’t fret, though; there is a way to tear down that wall.
Social media is a dialogue—and successful social media managers treat all their interactions as such. To get people to respond, you must give them something worth listening to. Focus on quality, not quantity.
Hubspot’s Social Media Benchmarks report says increasing the frequency of your posts has “no discernable correlation” to the level of engagement you receive.
There is no one-size-fits-all answer to building engaged online communities and executing successful digital campaigns. There are, however, some tangible steps you can take to pique your followers’ interests and get them talking. Here are three keys to note:
1. Use hashtags.