3 ways to liven up your blog posts

If your blog isn’t getting many readers, it may need some editing bling. Use these tips to add creativity and personality to your posts.

If your blog could use a little more punch, listen up. Here are three ideas that anybody can use to make blog posts sing with some editing bling.

1. Start with the conclusion

School and business environments condition us to write in a linear way. We start at the beginning, discuss the middle, and conclude at the end. To grab your readers and improve your blog, start with the end.

That’s right. Give your readers the conclusion first. The blog-reading public is busy and unforgiving. If you don’t grab them in the first sentence, you’ll lose them. Tell them exactly why they should keep reading.

2. Edit ruthlessly

Cut extraneous words. There is no good writing, only good rewriting. Go through your post and delete everything that doesn’t move your point forward.

This can be difficult—especially if you’re proud of what you wrote—but get tough and do it. Your readers will thank you. Most of my posts end up 20 percent shorter than they were before I edited them.

3. Bring some heat

Dig deep and figure out how to deliver an idea to your readers in a fresh and personal way. Your writing is original when you add your experience and personality. Don’t settle for ordinary-add some personal flair to the topic.

Here are some examples of headlines you might see on a blog, and a personalized version that demonstrates creative bling:

Boring: A strategy to build a Twitter community

Bling: Bringing down the Twitter snobs

Boring: SEO for bloggers

Bling: How I became a Google whore

Boring: Building social media relationships

Bling : Social media and my big conversation fail

See? Isn’t bling more interesting? Now go forth and make your blog sing!

Mark Schaefer is the executive director of Schaefer Marketing Solutions. He blogs at grow, where a version of this article originally ran.

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