3 ways to make a splash with search engine marketing

Brand managers can increase their websites’ traffic and more easily convert visitors to paying customers by using these best practices.

Ragan Insider Content

Offering valuable content and an outstanding website are crucial to PR and marketing efforts, but so are strategies that get consumers to click.

Search engine marketing, also known as paid search ads or pay-per-click efforts, can help brand managers attract consumers’ attention and help your organization or client stand out to those looking for a solution.

However, just punching out a digital ad or throwing money at keywords won’t help you succeed. Consider these three takeaways for successful search engine marketing efforts:

1. Choose keywords carefully.

Sherman Standberry, co-founder and chief operating officer of Lyfe Marketing, says PR and marketing pros’ best strategy for turning visitors into customers is to “bid on high-intent keywords” that are relevant to your organization’s products and services.

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