3 ways to make your content go viral on Facebook

Follow these tips to get your followers to share your blogs and articles

Dan Zarrella does it again.

The social and viral marketing scientist who brought you the science of retweets has turned his attention to what makes blog postings and articles go viral on Facebook.

Here’s what he’s learned:

1. Keep it simple. The lower the reading grade level of the article headline, the more likely it is to get shared on Facebook, Zarrella’s research shows. For instance, headlines written at the:

2. Numbers count.

Publication headlines with numbers sell stories. That’s because they promise quantity and value. (Oddly, odd numbers sell better than even ones.)

The same thing’s true in social media. Add a numeral to the headline for your blog posting, and it will make the rounds more widely on Facebook.