3 ways to make your LinkedIn profile shine

LinkedIn is primarily a social network for professionals, but that doesn’t mean you can’t connect with people on a personal level. Add some personality to your content and invitations.

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While conducting a training session for a client yesterday, I was reminded that many people still associate LinkedIn with the job market.

Though the social media platform started as the darling of recruiters, it’s evolved into something much more, blending the attributes of social media with storytelling (content creation) and what amounts to a news service.

I think of LinkedIn as “Facebook for white-collar professionals.”

To understand LinkedIn’s direction, look no further than hires made from media properties like Fortune magazine and the Associated Press.

They definitely intend to scale both original and curated storytelling.

That’s why it’s worth taking a few minutes to optimize your LinkedIn profile. I recognize that if you plug [optimize LinkedIn profile] or [optimize LinkedIn page] into Google, you’ll find hundreds of articles that will walk you through the process with the precision of a Marine making his bed.

Here are three tips that can add verve to your LinkedIn profile:

1. Customized contact information.

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