3 ways to revive a failed press release

Reporters ignored the best press release you ever wrote. That doesn’t mean you can’t still use it to spark buzz. Here are a few ways to do so.

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You gave it your best shot. You wrote a fantastic press release in inverted pyramid style. You included great quotes and relevant information. You couldn’t have done a better job—but it still failed miserably.

It happens.

Getting a press release out in the wild isn’t easy, because there’s so much information. Sometimes you get caught in the noise, no way to dig yourself out.

That doesn’t mean your press release is dead. You can do things to keep the ball rolling. Here are a few:

1. Blog series

Your press release—a feel-good story about your CEO who worked her way up fast from the mailroom—didn’t get the traction you hoped. You know it’s a good story.

Why not use it on your blog? You can go into more detail on your blog.

You could interview the CEO and get the complete story of her meteoric rise. This could lead to other posts about how your company’s culture helped her achieve her goals. No matter what your press release is about, you can expand it in a blog.

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