If you’ve been to a public relations conference, media panel or industry event, you may have been frustrated by what you heard: the same old PR tips.
You know, PR 101 advice you’ve heard thousands of times throughout your career.
At its core, media relations is simple. It’s about making a journalist’s life easier by giving him everything he needs to complete a story with as little back and forth as possible.
PR isn’t all that complicated.
However, there are creative ways to take PR 101 tips to the next level to be more effective. PR 201, if you will.
PR 101: Know the publication and journalist you’re pitching.
It should go without saying that you should know the media outlet you’re pitching.
You should also pitch a journalist based on his beat, interests and similar topics he’s covered in the past.
Make it PR 201: