Unsure how to make use of LinkedIn?
SocialMedia Examiner offers ideas for employing LinkedIn Today to find popular content and spread your influence. The professional network allows users to discover what their colleagues are reading, sharing and tweeting.
“One of the best ways to grow your social influence is to consistently curate and share timely, relevant content with your connections so you stay visible and valuable,” author Stephanie Sammons says.
The Examiner offers three steps for doing this:
1. Tailor the news page based on your interests.
Organize your news page to show the most relevant articles based on your industry, interests and sources, Sammons suggests. She follows her industry—financial services—but she specializes in marketing and social media content. She adds NPR and the Harvard Business Review to her links.
“The point is to mix it up and create a blend of valuable sources that can help you stay visible and valuable in your niche markets,” she writes.