Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.
If your organization often finds itself in the crosshairs of journalists, it’s natural to focus on PR and make internal comms an afterthought.
Yahoo takes a different approach. The company has made its mantra “internal first,” and the strategy pays dividends in greater enthusiasm and engagement, says Carolyn Clark, director of internal and corporate comms.
“We know that employees are the heart and the voice of the company,” Clark says in a new Ragan Training video, “The Backyard: Behind the scenes at an award-winning intranet.” “When you keep them in the know, they feel empowered. They’re more loyal.”
How to do that? Here are a few of the many tips that Clark covers in her session:
1. Share internally early and often.