3 ways your email signature can market yourself

What’s in a name? More than you ever realized, according to this PR expert, who sees a critical missed opportunity to sell yourself and do good.

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Remember in the old days, folks would call on others and, if they weren’t at home, they’d leave their calling card behind?

I haven’t been able to find an academic reference that confirms it, but it makes sense that the modern exchange of business cards stems from there. And even in this electronic age, I’m sure you’ll agree there’s still room for business cards.

But are you maximizing your most basic calling card: your email signature?

We all suffer from email overload. I’ve long since stopped counting how many emails I get in a day. Even when I’m not working or on vacation, I use my BlackBerry to delete emails to keep on top of the traffic (it never stops!).

I also know that when I send an email, it’s a unique way to remind others of what I do, affiliations I have and things important to me.

Three tips to maximize your email signature for marketing:

1. Proclaim yourself.

You normally include your contact information in your e-signature, right? Why not include hyperlinks to the data you think people should have access to? For example, your website, blog and Twitter handles.

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