What will happen to public relations when all the reporters disappear?
Communicators will have to figure that out sooner than they might presume.
CareerCast ‘s latest jobs report names reporters and broadcasters as two of the top 10 most endangered jobs of 2016.
Here’s why, from the report:
For newspaper reporters—who are already in a dwindling market due to the shift from print to online medium over the last two decades, and the loss of associated revenue—automated publishing services looms as a potential threat. For example, Associated Press uses an automated system that can publish stories without human intervention.
As reporters will probably face unfavorable hiring forecasts for years to come, what are PR pros to do?
Go digital, of course—and pitch electronically.
More from the report:
Consumer habits will dictate the impact that has on the newspaper industry, since a program cannot provide the same firsthand detail and experience an on-site reporter can. Readers choosing to consume news from the direct source will directly impact that trend.
Here’s the full list of the most at-risk jobs:
1. Mail carrier