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Trendy looks aside, Toms’ efforts to give back have made it a favorite among consumers.

Toms has been helping provide shoes to those in need since its inception in 2006. While in Argentina, founder Blake Mycoskie noticed many of the children didn’t have shoes. Wanting to help, he came up with the “One for One” business model, in which someone in need gets a new pair of shoes for every pair purchased.

The organization has since expanded beyond just footwear to further its desire to help those in need.

According the official site’s biography of Mycoskie:

A simple idea has grown into a global movement: TOMS Shoes has provided over 60 million pairs of shoes to children since 2006, TOMS Eyewear has restored sight to over 400,000 since 2011 and TOMS Roasting Company has helped provide over 335,000 weeks of safe water since launching in 2014. In 2015, TOMS Bag Collection was founded with the mission to help provide training for skilled birth attendants and distribute birth kits containing items that help a woman safely deliver her baby. As of 2016, TOMS has supported safe birth services for over 25,000 mothers.

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