Starbucks debuted its festive holiday cups on Nov. 1, sparking plenty of debate on news outlets and social media platforms.
This week’s featured job should interest you if you are a fan of how Starbucks starts conversations with its branding efforts.
Starbucks seeks a global digital marketing creative director in its Seattle headquarters. The person in this position is responsible for upholding the tone and design of the Starbucks brand and defining how to expand it to meet a variety of needs across social media and other online outlets.
Responsibilities include coordinating with the Starbucks studio, global Web operations and marketing, developing content strategy and planning editorial calendars.
Candidates must have at least 10 years’ experience leading Web and mobile promotions, as well as 10 years’ experience in digital marketing. Candidates must also have at least seven years’ experience with directly managing digital brand development and execution, along with managing teams that include staff from other departments.