Your LinkedIn profile conveys your professional persona.
For many, it will be their first impression of you—and you know what they say about first impressions.
Whether you’re looking to begin a career or you’re considering changing your work situation, most hiring managers will start by checking your LinkedIn profile.
“But I’m perfectly fine where I am in my career right now,” you might say.
That’s fine, but it doesn’t mean you should skimp on refining your profile.
Those who are satisfied in their current professional position and haven’t had a recent promotion might not be keeping their LinkedIn profiles as up to date as they should. According to LinkedIn, 70 percent of employees are passive job seekers, and of those candidates, 87 percent would be open to a new professional endeavor.
With that in mind, it would be wise to freshen up your profile.
The platform is not only for networking, either. It has also become a great source for generating sales leads and distributing content.
Regardless of your career aspirations, it’s important to keep your LinkedIn profile polished.
[FREE GUIDE: The Communications Playbook for Healthcare]
Here are three key tips from the piece:
1. If you want to stand out, put effort into completing your profile.
Be thorough. Missing information might turn off those who are looking to hire; it could even keep them from finding you at all.
The Muse states:
Simply put, the more complete your profile, the better the odds that recruiters will find you in the first place. So, completeness is important from that standpoint. It’s also important after a recruiter has found you and decided to click on your profile: He or she wants to know what your skills are, where you’ve worked, and what people think of you. So, don’t get lazy—fill out every single section of your profile. The good news? LinkedIn will actually measure the “completeness” of your profile as you work and offer suggestions on how to make it stronger.
2. Make sure your profile includes key words from your target job description.
Including terms related to your desired position could help get you noticed.
The Muse states:
Take a look at the job descriptions of the positions you’re after, and dump them into a word cloud tool like Wordle. See those words that stand out? They’re likely what recruiters are searching for when they’re looking for people like you. Make sure those words and phrases are sprinkled throughout your summary and experience.
3. Steer clear of using annoying jargon.
Buzzwords do not help your cause. Using them might even deter readers from perusing the rest of your profile.
The Muse adds:
What do the words responsible, creative, effective, analytical, strategic, patient, expert, organizational, driven, and innovative have in common? They’re the most overused buzzwords on all of LinkedIn. Come on—we know you can be more creative.
Got your LinkedIn profile in tip-top shape? Microsoft seeks a senior social media manager in Redmond, Washington.
It summarizes the position:
Windows Community is looking for an enthusiastic, self-driven, collaborative Social Media Manager to be part of our small team as we create services and generate ways to engage with our customers to show them some love from Microsoft. You will be responsible for creating and driving the overall social media strategy for Windows Community social channels on Facebook, YouTube, Instagram, growing the community through creative programs like social media experiences, contests, events, and customer recognition, and actively engaging our customers to tell the story of Windows and the Windows engineers.
Not the job for you? See what else we have in our weekly professional pickings:
If you have a position you’d like to see highlighted in PR Daily’s weekly jobs post, or if you’re searching for career opportunities, RaganJobs.com is the perfect place to find or post high-quality job openings.