Managing a social media campaign, or 23, can be a daunting task.
Juggling accounts, scheduling updates, and obtaining metric goals are the name of the game. To make our lives easier, we asked several top social media professionals what tools they could not live without.
To our surprise, there were not that many tools, software elements, or extensions that were recommended more than once. There was only one clear-cut winner, though only four professionals agreed on this one extension. The name of the extension will probably surprise you, too. After that we have a seven-way tie for second place.
We did have one expectation, which contributed to our asking this question in the first place: that there is still a massive need in social media management for clear-cut, comprehensive social media tools. Especially when focusing on adding targeted followers to your accounts. We just didn’t think it was going to be this blatantly clear.
Before we tell you the No. 1 social media management tool, we want to highlight a few unknowns: great tools that are simply too new to be widely used at this point.