Want to confuse your readers or have them stumble over unfamiliar and complex terms? If you don’t want them to understand a word of your message, try using the phrases in the right column. After all, why choose simple words when complex words can make you sound smarter?
(Forgive the sarcasm, but years spent editing articles written by attorneys, whose writing is purposefully vague, and physicians, whose writing is full of jargon, has made me cross.)
|after or later||subsequently|
|help or lead||facilitate|
|pay or payment||remuneration|
Does it ever seem like people go out of their way to use unclear language? PR Daily readers, which unfamiliar or complex terms make you cranky?
Laura Hale Brockway is an Austin-based writer and editor and a regular contributor to PR Daily.com. Read more of her work at impertinentremarks.com.