Have you ever referred to your boss, executives, or co-workers as “seasoned”?
Consider these examples:
“Ann is a well-seasoned marketing executive.”“Jaden is a seasoned lecturer with 20 years of experience in high tech.”
Part of your role as a corporate communicator is to write profiles and bios for your clients and executives. Though it’s difficult to come up with new ways to describe your subject’s work experience, the adjective “seasoned” describes food. Pork ribs can be seasoned. Grilled vegetables can be seasoned. People are not seasoned.
Next time you’re writing a bio, opt for a more precise and descriptive term instead of the meaningless and unimaginative word “seasoned.” Consider these alternatives.
Remember: Not all of these options will work in every “seasoned professional” scenario, but they can at least be used to add variety to your writing.
31. Tried and true
What do you think, Ragan/PR Daily readers? Any others to add to the list?
Laura Hale Brockway is a writer/editor/marketer living in Austin, Texas. Read more of her work on PR Daily and at Impertinent Remarks.