Social Media 3M casts a wide net to gain customer input and ‘fail faster’ Customers are such a vital part of the company’s communications strategy that their words often make it into product descriptions. By Matt WilsonSept. 12, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.