4 alternatives to traditional PR billing

When charging for your services, it can be difficult to balance the value of your time with how a client is comfortable compensating your work. Consider these options.

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A couple of weeks ago, I had a conversation with a colleague whose client asked her to join their organization full-time.

It’s quite the compliment—and an honor she’s not taking lightly.

However, she just started her own communications business, so the timing is wrong. She’d at least like to see if she can get her own business off the ground first.

She has four options:

1. Join the client full time.

The easiest option (at least in this case) is to join the client full time. It’s what the client wants, and it’d be the cleanest way to negotiate a deal.

However, it can be difficult to go back to work for someone else after running your own business.

The good news is, the client really wants her as part of her internal team, so she has all of the leverage. It would be fairly easy for her to work through one of the other three options. However, if she did decide to join the client full-time, I recommended that she ask for equity in the business as part of her salary package.

The general rule is your salary is one-tenth of what you think you can generate in revenue for the organization. If you have experience—and results—to show you can generate $1 million in revenue, your salary should be $100,000.

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