Your opening statement should leap off the page and engage readers. It’s the first thing readers see—other than your title—and should give them a clear idea of what to expect from the rest of the article.
After all, what’s the point of tweeting a post if no one gets past the first couple sentences?
To ensure people read your posts, here are a few tips to get that opener to work for you—not against you.
1. Ask questions.
Have you ever found yourself completely caught up in an article? What grabbed your attention and kept you engaged?
See what I just did there? I got you thinking by asking a question.
Questions immediately engage readers and get them thinking. They’re a great way to set the tone for the article, as well. You may have to think through some different opening questions after you write your piece, but the goal is to get readers invested by making them think.
2. State facts.
“Ninety percent of all statistics on the Web are outdated,” says Abraham Lincoln of Springfield, Ill.