I didn’t read fiction for a long time because I thought I should read all the new marketing and business books coming out instead.
I needed to stay on top of the latest reads on technology and its effect on marketing, as well as books on being a leader and entrepreneur. There was Steve Jobs’ biography, Sheryl Sandberg’s “Lean In” and Malcolm Gladwell’s latest book-all books I want to read, but haven’t yet.
But as a marketer, I also need to be able to tell great stories. The best way to learn to do that is by reading great storytellers.
With that, here are a few ideas for your reading list that will further you professionally and be enjoyable to read.
1. “Beautiful Ruins“
Jess Walter is a new author to me. “Beautiful Ruins” teaches that stories are not linear. You don’t have to start at year one and end chronologically.