4 brands that don’t use Pinterest as a catalogue

Don’t think of Pinterest as another way to drive traffic to your website. Pinners want to stay on Pinterest. Learn from these four brands that have it right.

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I recently had the opportunity to listen to a webinar from the Content Marketing Institute: “Understanding Context: Deliver the Right Content to the Right Channel.”

Joe Pulizzi of the Content Marketing Institute and Jason Thibault of Limelight Networks both dug into one important topic: Creating content channels that meet the right audience at the right time on the right device (and sometimes in the right geographic location).

While there were a lot of lessons packed in the webinar, one really hit home for me: Don’t try to pull your social media followers out of a platform.

In the early days of social media marketing, everyone tried to use Facebook as a way to get users to their websites. Twitter was nothing more than a vehicle to rocket users from the Twittersphere back to a blog.

Fortunately there are some brands on Pinterest that do not operate with this flawed content strategy.

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