I recently had the opportunity to listen to a webinar from the Content Marketing Institute: “Understanding Context: Deliver the Right Content to the Right Channel.”
Joe Pulizzi of the Content Marketing Institute and Jason Thibault of Limelight Networks both dug into one important topic: Creating content channels that meet the right audience at the right time on the right device (and sometimes in the right geographic location).
While there were a lot of lessons packed in the webinar, one really hit home for me: Don’t try to pull your social media followers out of a platform.
In the early days of social media marketing, everyone tried to use Facebook as a way to get users to their websites. Twitter was nothing more than a vehicle to rocket users from the Twittersphere back to a blog.
Fortunately there are some brands on Pinterest that do not operate with this flawed content strategy.