If the goal of internal communication is to engage, empower and influence employees, then communicators must create content that stirs emotions.
Employees can smell fake, phony corporate baloney a mile away. Pieces that are contrived or written in corporate-speak leave employees bored and your messaging ignored.
Regardless of your industry, a human approach to communication resonates better than a stiff, robotic tone of voice. Think of it as a person-to-person conversation rather than blasting emails out to a sea of faceless employees.
A person-to-person approach levels the playing field of the conversation. It prevents the language from becoming too stilted and formal—or from talking down to employees. It clears the way for a conversation between equals.
Taking a more “human” approach to communication sounds abstract, but it’s not complex. Try these four easy ways to promote authenticity in your organization: